Tracking Email Opens and Unsubscribe Link Clicks in e-Campaign 9

 

1.   Set up your email tracking account

Sign up an email tracking account at TrackMsg.com.

In e-Campaign Version 9, click menu Tracking Service -> Tracking Account Setup

Then enter the username and password received from TrackMsg.com

 

2.  Tracking Email Opens

To track email open, click menu "Tracking Service -> Track Email Opens" on the Message Composer.

 

3.   Track Unsubscribe Link Clicks

To insert an opt-out (unsubscribe) hyperlink, click menu "Tracking Service -> Insert Unsubscribe Link" on the Message Composer (see the above picture.)

You can edit the text between the marks [unsub] and [/unsub]. This text will be hyperlinked in the final email messages.

 

4.   How the unsubscribe link works?

When the recipient receives your email, it will look like this:

 

If he/she decides to unsubscribe, simply click at the link. And the recipient will be shown the following webpage:

 

Click at the "Confirm Unsubscribe" button. The whole unsubscribe process is completed.

 

5.  Access the email open and unsubscribe data

To view the open and unsubscribe data, click menu "Tracking Service -> Manage Tracking Data" from the main window.

You will see the open and opt-out numbers and rates.

 

To view who read the message, double-click at the item in question.