Tracking Email Opens and Unsubscribe Link Clicks in e-Campaign 11
1. Set up your email tracking account
Sign up an email tracking account at TrackMsg.com.
In e-Campaign Version 11, click menu Tracking Service -> Tracking Account Setup
Then enter the username and password received from TrackMsg.com
2. Tracking Email Opens
To track email open, click menu "Tracking Service -> Track Email Opens" on the Message Composer.
3. Track Unsubscribe Link Clicks
To insert an opt-out (unsubscribe) hyperlink, click menu "Tracking Service -> Insert Unsubscribe Link" on the Message Composer (see the above picture.)
You can edit the text between the marks [unsub] and [/unsub]. This text will be hyperlinked in the final email messages.
4. How the unsubscribe link works?
When the recipient receives your email, it will look like this:
If he/she decides to unsubscribe, simply click at the link. And the recipient will be shown the following webpage:
Click at the "Confirm Unsubscribe" button. The whole unsubscribe process is completed.
5. Access the email open and unsubscribe data
The collected unsubscribe (opt-out) email addresses will be automatically downloaded from TrackMsg.com servers by e-Campaign, and excluded from future mailing jobs.
To view the open and unsubscribe data, click menu "Tracking Service -> Manage Tracking Data" from the main window.
You will see the open and opt-out numbers and rates.
To view who read the message, double-click at the item in question.
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